According to the ICC, the ODI World Cup is the third largest international sporting tournament on the planet behind the Soccer World Cup and the Summer Olympics, and like the Olympics, the trophy is toured around the world in the lead up to the tournament.
Lord Mayor of Melbourne, Hon. Robert Doyle will welcome the trophy and ICC Chief Executive, Haroon Lorgat, at a public function at Melbourne's infamous Federation Square.
The trophy will then make the short trip to the MCG prior to the start of the One-Day International between Australia and England.
The match will coincide with celebrations to mark the 40th anniversary of the first-ever ODI, which took place at the same venue between the same teams in 1971.
"This is cricket's flagship event and it is fitting to be here in Australia, a country that has enjoyed so much success having won the Cricket World Cup four times, more than any other country," said Mr Lorgat.
"This year is shaping up to be one of the most exciting of all the ICC Cricket World Cups. It is open and unpredictable and it won't be easy for Australia to win it yet again but it also won't be easy for any other team to wrestle the trophy from the defending champions. It promises to be an enthralling Cricket World Cup and the ICC is looking forward to an exciting competition among the 14 teams.
"In recent months we have seen some truly great Test cricket around the world but now it's time for the one-day format to take centre stage and I can't wait to be in Bangladesh, India and Sri Lanka next month," he said.
Australia continues to struggle in their preparations for the cup with another loss to England, this time in a 20/20 match at Adelaide oval.
The loss handed England a world record 8 victories in a row and was a further blow to the confidence of Australia in the lead up to the ICC World Cup.
However, it wasn't all doom and gloom for Australia with outstanding personal performance by Shane Watson ho picked up a half century and took 4/15 with the ball.
The performance cements Watson as Australia's top performer in all forms of the game this season.
However, a single player in form is not enough for Australia to beat England in the opening one day international that kicks off on Sunday at the Melbourne Cricket Ground.
Maybe a viewing of the ICC World Cup trophy will be enough to inspire the team into performing.
The public events to see the 2011 Cricket World Cup Trophy are:
Sunday 16 January
1000-1100, Federation Square main stage
1230-1430, outside Gate 1 of the MCG at the Ponsford Stand
Monday 17 January
1200-2000, Melbourne Airport T2 Terminal (International Departures)