Children across the world have grown up worshiping these athletes which continually delivered the milk and cookies on and off the court.
Only the prowess of Michael Jordan and those six championships comes close to the supreme brand of the LA Lakers.
The Shoes the Winglets and the Hats have been prized property for the past 20 years. Jack Nicholas screaming from the front row is just another part of the furniture.
But unfortunately as they say, all good things must come to an end, and this may well be that year.
The Oklahoma Thunder are the new power brand, Russell Westbrook and Kevin Durante have created a power shift, to of all places, Oklahoma!
Not known for it's huge market share in the national sports arena, the Thunder have created a dynasty shift that is completely unprecedented.
Leading the Lakers by three games to one in the Western Division playoffs, the Lakers are one game away from falling so far they may never recover.
With the draft and rapid growth in smaller markets the strength of the Lakers has never been so limited.
Whatever happens, sit back and enjoy the history that will be created in Game 5.