One of these remains the web sites, but, web sites are increasingly becoming 'old technology' with the nature of the instant response and communication through various technologies (text, twitter, social).
Having said this, a web site therefore has to 'get it right'. Web sites can be tricky things. The ARPA seminars illustrated that we've been on target with our Well-Being Australia web site established some years ago with its several make-overs.
For example, one of the sections on our web site has recently had an uplift. This is the 'Australian Missionary News IPTV'.
As an active member of the Chamber of Commerce 'movement' for 20 years I've listened carefully to the various Chamber presentations on web sites and these have likewise emphasised 'constant care' of your web site.
Our Well-Being Australia's portfolio ministries each have their own site and each one receives constant care and the philosophy carefully managed.
Our Art Ministry web site came to the fore with the construction of the Moruya (NSW south coast) Basil Sellers Art Centre in 2004 and our Tourism Ministry 'Australia's Bush Orchestra'.
But when we relocated to Tweed Heads (NSW north coast) in December 2005 the Art Ministry web site was refreshed with a Gold Coast setting.
Subsequently a number of new developments in Well-Being Australia's overall ministry demanded a new set of web sites which included a photographic blog, the Press Service International (PSI) page has also been updated to include a separate web 'presence' for each of the young sports writers.
As the Internet is itself an agent of constant change, web sites too should be reflecting this. Earlier this year our main page was given another uplift with fresh colours, removing material no longer important and giving the Australian Missionary News IPTV web site a thorough going over. This has two entirely different sites, one is on the web, the other runs parallel to the web with Safeworlds IPTV (which hosts all 120 archived videos). www.safeworlds.net
The regular web site hosts 'current' interviews and to engage this required a fresh look web site. A painting titled "Ocean Waves" by Tronson du Coudray – the missionary painter, was utilised for the background. tv.bushorchestra.com
Web sites are very tricky. There is huge competition in cyber space. Every 'man and his dog' has a web page today,
One thing the ARPA seminars emphasised was the need to be constantly alert to ensure one's 'web presence' for your Ministry retains appeal.