Released just over a month ago and with 126,613,794 views on YouTube, 'The Fox: What Does The Fox Say?' by Ylvis is already old news.
Yep, that's right. Sorry if you just went "What did she just say?" and realised you were a bit behind the 8-ball.
However, don't worry you can still catch up by hitting up the link to Jimmy Fallon, Miley Cyrus & The Roots 'We Can't Stop'. Released just over a week ago this has already had 8,965,927 hits on YouTube and whilst Ylvis is poking stick this is some incredible talent right here. However, don't wait too long because this is about to be old news, but in the mean time it is still making the rounds on social media. I guess that means its still new.
But this week Alison Gold released her new music video 'Chinese Food' and whilst competing for the title of "Worst Song Ever" according to TIME Magazine it is new and trending on the social media circuit with 6,769,950 views in its first 3 days of release (why this is even popular, I don't know!?!?). In fact, my guess is, by the time this article is published it will be in its dying days and on the verge of becoming old news.
What does this make Gangnam Style by good old PSY? Well, I guess this is REALLY old news and beginning to enter the YouTube archives with the occasional appearance on '2013 YouTube Rewind' videos sure to be released in the coming months.
Evidently trends are moving fast.
Radio, TV, Fashion & Candy Crush
Let's take it one step further…
Do you have an Apple product that runs on IOS? Most likely yes. Are you aware that since the release of IOS 7 on the 18th of Sept., Apple has already released multiple updates? If not, you should probably click the settings button on your device and get this sorted out, because among other things, it is pretty rad. Oh and make sure you download the game Candy Crush while you are there, unless you're already addicted to it!
What about radio? Where did Adele's music that was played as every other song on playlists in 2012 go? I guess some of these slots were replaced by the electronic tunes of Daft Punk. But when I heard his popular track 'Get Lucky' on my radio this morning I thought "Wow, I haven't heard this in ages! Weird." So what's come next? Miley Cyrus' song 'Wrecking Ball', Katy Perry's song 'Roar', etc. etc.
And TV. This is a whole different story. What is even cool any more? Who is the next Australian music star? Do I watch the X-Factor or is The Voice the new big thing? I thought Master Chef is where it was at but is My Kitchen Rules taking centre stage?
And my hair! It looks like long and either wavy or straight with a bang fringe is the pin-up hairstyle for Spring 2013. But wait, it was only last year that the look was shaving part of your head so you could groom a fancy quiff. Can someone tell the trendsetters my hair can't grow that fast! And it looks like natural colors might be back after the stint of pastel and dip-dyed looks. Argh my wallet will be getting a good work out this season.
That is, if I was to be following each and every trend.
"It Has To Be New"
We are crazy about having something 'new' and the rate at which things get around social media highlights a want amongst those of us in Gen Y and Z to be up with the latest trends.
What's crazy is that things are constantly changing. What is cool today won't be cool in 6 months time. What everyone is talking about today won't be what they are talking about in a week. The reality is that trends move fast and no matter how hard we run we won't ever truly catch up, or at least for very long, because as soon as we craft a quiff, long hair will be in.
What Does The Fox Say? (corny I know)
Prior to Ylvis releasing 'The Fox: What Does The Fox Say?' I doubt the internet searches for the sound that foxes make was very high at all; apart from the occasional hit from a uni student majoring in animal sounds or a parent who got stuck in their rendition of Old Macdonald Had A Farm, my guesses are there weren't many. However, after the release of this video these searches have skyrocketed as people try to answer the central question to this song.
I wonder if we spent just as much time trying to figure out what Jesus says as we did a fox, if what we spent our time following would change.
In Matthew chapter 4 verse 19a Jesus calls us to follow him. In my opinion Jesus is much better than a song about broccoli and spicy food (taken from Alicia Gold's song 'Chinese Food'…and who likes broccoli anyway?!?) and whilst I can 'follow' someone like Justin Bieber he will never even know who I am, unlike God who knows every hair on my head (Matthew chapter 10 verse 30). Now that, is pretty awesome!
I know who I'm following. What page will get your 'like'?
Ps. In case you were wondering what the fox actually says you can check out this video:
Charlotte (Charley) works in youth ministry and is studying a Bachelor of Theology at a bible college in Melbourne. Charley enjoys writing children's stories, playing guitar and dreaming the impossible.
Charley Goiris' previous articles may be viewed at www.pressserviceinternational.org/charley-goiris.html