According to Power Retail, 'Match of the Day' uses data derived from the Catch group's various sites including CatchoftheDay, Scoopon and GroceryRun to match its shoppers with a new partner each day.
When opened the website only asks for its customers' gender and age preferences.
"Shopping is a key activity in a couple's daily life which can often lead to arguments whether it's choosing what groceries to buy or selecting an experience to do together. We think Match of the Day is the solution to such conflicts of interest by matching like-minded people together based on what they buy," Catch Founder Gabby Leibovich told Power Retail.
"Hopefully there'll be no more arguments about choosing what chocolate to buy or what branded toothpaste couples prefer as Match of the Day will find you your perfect match."