Apple's recently revealed its latest operating system will begin to collect user's personal data in order to improve it's device's artificial intelligence.
The upcoming iOS 10, announced by the tech giant on June 13, will be available to the public as a beta version next month, with the final version scheduled for rollout this fall.
It will be compatible for the iPhone 5 and up, iPad 4th generation and up, and the iPod touch 6th generation.
CEO Tim Cook described the iOS 10 as the "biggest release ever" for users with major updates for apps, services and features on hand-held devices.
According to Recode, the iOS 10 will collect a range of information from the user to make the iPhone and Siri function more accurate at predicting what it's owner wants at a given time - a concept refered to as "differential privacy."
Other exciting new features include raise to wake, rich lockscreen notifications, clear all notifications button, lockscreen camera and 'widget', graphical 3D touch shortcuts and many more.
The beta 1 version has been available for download since last week only to those registered in the Apple Developer Program.
Check out the video below on new features of the iOS 10: