Google has bought Orbitera, a platform for cloud marketplaces operating for the last five years. The latest acquisition is expected to facilitate the company to take on Amazon's AWS, Microsoft and Salesforce, in the field of enterprise services.
"The latest acquisition will not just develop support of software sellers on the company's Cloud Platform but will also offers customers with more options and flexibility in current multi-cloud state," the tech giant stated about the purchase.
Orbitera CEO MarcinKurc said the acquisition was a move to acquire technology, talent, and existing business, and revealed that Google will be keeping everything as it has been running.
The startup's focuses its attention on offering four aspects of constructing cloud marketplaces, which includes packaging and provisioning, marketplace and catalogs, billing and cost optimization, and trials and lead management. It also seems that Google will carry on operating the business on behalf of existing users, and most probably assist its own marketplace for cloud services on its Google cloud platform.
Google's global technology partners head Nan Boden said that the company will make sure that "the newly acquired Orbitera's neutrality stays, as a platform helping multi-cloud business".
The companies have not disclosed the signed deal amount but to note, Orbitera had raised $2 million.
The cloud platforms technology company, Orbitera, was founded by FirasBushnaq and Brian Singer. The founders came up with the idea to fix a number of "functioning and transactional challenges related to selling software", which they had come across while founding and working at previous tech companies.