Instead of a white background, a range of colours such as purplish-blue and dark green are used. The layout of the main page was redesigned for easier navigation. Especially the icon for listening to the online radio is put at a more obvious position, so that users can enjoy the programmes more readily. A programme schedule is also posted up and updated daily with show times and information.
On the top right hand side of near the main Premier Radio banner, information on what’s currently playing on Premier is shown, not only in the main page, but it appears on every single page as the user navigate through the website. Under a new feature “On Today’s Show” on the main page, a list of special guests and features is updated twice daily.
In addition, the Premier Radio is now preparing a number of new contents including:
- Presenter Pages
- John Pantry: Inspirational Breakfast
- Rick Easter: Premier Worship
- Cindy Kent: Home Run
- Muyiwa: Gospel Tonight
- Tony Miles: Miles in the Morning
- Olave Snelling: Prayer Programme
- Julia Fisher: Premier Interview
- Brigette Tetteh: Woman to Woman
- Music Pages
- What Premier is Currently Playing
- New Worship Music
- Urban and Gospel Scene
- The Best of Hip Rock UK
- Presenter’s Picks
In terms of online radio service, there will also be a new great advancement. An upgrade of the Premier Radio Player is under progress, the brand new player will allow the users to know what songs are playing, information about upcoming shows, links and information related to what’s on currently, and live video from the studio.
Premier Radio will also re-launch “Radio on Demand”. It is a service that offers any programme broadcasted in the past 90 days, the users can listen online with windows media audio streaming anytime they like.
Premier Radio is the only licensed inter-denominational Christian radio station in the UK. Premier broadcasts 24 hours a day offering a wide and varied range of entertaining and informative programming based on the beliefs and values of the Christian faith.
The major emphasis is on news, current concerns and lifestyle issues and there are also programmes that explain and commend Christian belief. Praise and worship songs and traditional, modern and classic hymns and music are mixed together to create a unique sound. In a practical way Premier also responds to its listening audience through Lifeline, its telephone helpline service.