Business Insider has called the discussion about whether Apple's iWatch will succeed or fail "one of the biggest debates in tech". The discussion has intensified, as the public expects the Cupertino company to release the wearable product in March.
Jay Yarow of Business Insider reported that analysts are currently confused. On January 5, Mr Yarow wrote:
"To show how confused analysts are, Morgan Stanley has two estimates! Morgan says Apple will sell either 30 million at the low end, or 60 million at the high end in the next year."
Mr Yarow stated that "around 10-12 million" is the prediction according to general consensus, and believes that if this total is fulfilled during the first year of release, then the iWatch will be considered a success.
The Business Insider journalist published another update on Tuesday, in which he relayed the comments of an attendee at last week's CES trade show in Las Vegas, U.S. The unnamed person was skeptical and told Mr Yarow that people must want to wear the iWatch for it to succeed, but a "black screen sitting on someone's wrist will not look good, and therefore, the product will fail." Furthermore, Mr Yarow encountered an overall attitude of skepticism at the event, as people believe that no-one wants to wear a LCD screen on their wrist.
According to Apple-specific technology journalist, Mark Gurman, representatives from each U.S. Apple Store will attend Apple's corporate offices in early February to complete training on the iWatch's features. The knowledge they acquire will allow them to sell the new product in retail locations.