|PIC2|The non-denominational, state-wide campaign hinges on mass-media advertising, however Christians are being called upon to act at grass-roots level to truly take the concept 'to the people'.
The women were addressed by international songwriter, worship leader and author Darlene Zschech, (whose song 'Shout to the Lord' is sung by an amazing 30 million Christians every week).
They also heard from the dynamic Pastor Chris Pringle from Christian City Church and Hillsong's Sue and Peter Irvine, who started the enormous Gloria Jeans franchise.
The attendees told all about the campaign, then were urged to do what women do best- that is, talk to others about Jesus and what he said 'about life', as well as the importance of being loving and supportive role models as people are made increasingly aware of Jesus.
Attendees were also urged to ensure their churches are registered for Jesus. All about life.
All Christian denominations have registered their support for the campaign, which officially kicks off in September.