In early 2015, South Korea's LG Electronics Inc will introduce new choices of high-tech TVs, strengthening its collection, while it struggles to cut expenses that make the price of its valued light emitting diode (OLED) too expensive for customers.
A official of LG said that LG will begin selling products that use quantum dot technology next year. He did not reveal any details even the pricing.
The technology includes tiny film of light-emitting crystals into normal liquid crystal displays (LCD), boosting the quality of pictures. LG will display 55-inch and 65-inch ultra-high definition quantum dot TVs at the major Trade Show of CES to be shown in Las Vegas next month.
Japan's Sony Corp, for now, is the only major maker of TV that sells quantum dot models.
LG is believed to launched this quantum dot TVs this 2015. LG stated its intention to utilize the products through dual-track technology as LG and its affiliate LG Display Co Ltd attempt to push the price of OLED to lower range. Analysts stated that LG will spend several years to meet its target.
OLED TV sets are expensive. The 65-inch ultra-high definition model introduced earlier this year in Korea costs 12 million won or $10,993. A similar quantum dot TV of Sony costs about $3,799, this was according to a website of the Japanese firm.
Samsung Electronics said that they are considering quantum dot technology. Samsung Electronics is expected by the analysts to introduce its quantum dot TV by next year.
The spokesman of LG said Dow Chemical Co is providing materials for quantum. Dow Chemical, in an emailed statement, affirmed the supplier relationship.
Dow is in the process of establishing a quantum dot factory using technology from its partner Nanoco Group Plc in South Korea. The production will push through the first half of 2015.
Shares of LG were down by 1 percent as of 0435 GMT (11:35 p.m. EST), against 0.7% fall on broader market. The stock is over 50% this year which is enhanced by a turnaround at LG's smartphone dealings and TV sales.