‘Unloved, unsafe and over-stretched’ were the three key words presented by two highly recognised New Zealand women as related to NZ Stuff way back in February.
Anna Dean and Angela Meyer run 'Double Denim' a PR firm that specialises in marketing to women. Their video of their findings might be a good place to start at the head of the article (linked above).
The article cites - “Double Denim challenges companies and organisations to take women seriously as employees, consumers and citizens, and respond to their real-world needs. The agency promises clients that by doing so they'll unlock bottom-line rewards, with the bonus of progressing an inclusive society.”
And again - “their online Facebook community, the Ace Lady Network, has attracted more than 5000 members, among them United Nations staffers in the States. "Money, Money, Money" was their first pay-for-entry event and proved so popular they're taking it on the road this year”.
Dean and Meyer are well connected, articulate and evangelical about everything to do with women and they say that by commissioning a major piece of research into New Zealand women's economic and emotional lives in late 2017, this data became "a gamechanger" for their business, sharply defining their work. They say no other creative agency has dug this deeply into the truth about New Zealand women,
This is important - Talk respectfully to women and acknowledge their value, Double Denim advises commercial clients, and reap the rewards. They say this isn't just lip-service: female-centred marketing and female-focused product design could boost acquisition rates, brand awareness and brand loyalty in an untapped market worth an estimated $28 trillion, globally. "We're certainly not about blatant and rampant consumerism," says Angela Meyer.
Kiwi female young writers
One of the highlights of the article was the push for equal pay for equal work. This is a bugbear for Kiwi women. In 2012 when the Kiwi young writers were bought into the Press Service International ‘young writer program’ in conjunction with Christian Today this very subject came up.
I for one could hardly believe my ears when Kiwi young writer Casey Murray who over her time as a young writer, won every PSI major award 2013-2014 and a Gold Award in 2015 Australasian Religious Press Association – a top line young writer – told me her pay in 2013 as a professional in marketing was less than the men.
I wonder whether NZ Prime Minister Jacinda Ardern is paid less than a man.
The findings by Anna Dean and Angela Meyer were NZ women felt ‘Unloved, unsafe and over-stretched” and in some sense I can affirm those three sentiments having now been heavily involved with the female Kiwi young writers.
As the chief editor of the young writer program it has befallen my role to not only edit their articles (many of which reveal their inner thoughts) but to communicate with them one-to-one over these past eight years.
I would add that for many of the female Kiwi young writers there is a sense of, as the cited articles claims, a New Zealand female ‘cultural inferiority’ sentiment that for the most part - gets well and truly tossed aside when in the privacy of their lap top when writing their articles.
They become confident and forthright young women with insights and wisdom where perhaps – according to the report by ‘Dean and Meyer’ they might never express – but now through their ‘international column’ they are right up there!
I can speak on this as I have three daughters, all professional young women – lawyer, psychology, accountant.
Dr Mark Tronson is a Baptist minister (retired) who served as the Australian cricket team chaplain for 17 years (2000 ret) and established Life After Cricket in 2001. He was recognised by the Olympic Ministry Medal in 2009 presented by Carl Lewis Olympian of the Century. He mentors young writers and has written 24 books, and enjoys writing. He is married to Delma, with four adult children and grand-children. Dr Tronson writes a daily article for Christian Today Australia (since 2008) and in November 2016 established Christian Today New Zealand.
Mark Tronson's archive of articles can be viewed at http://www.pressserviceinternational.org/mark-tronson.html